A series of fortunate events began when a young boy went overseas with many dreams in his eyes and utter passion in his heart to become the best version of himself. The young boy had the privilege of studying in one of the best institutions in Spain, EADA Business School. After spending much time there, he reckoned people living there have a penchant for simple and slow fashion while also having a keen affection for Indian handicraft. Nimit Singhi, the young boy, finally returned to his homeland
Live Linen is a slow fashion brand with sustainable thoughts and 100% European Linen, that is conscious about preserving and protecting the earth. Live Linen holds a special place in its heart for the cultural and traditional craftworks and our artisans come at the top.
Our Core Values
While creating stunning products, we keep simplicity in mind. We believe simplicity is timeless and never goes out of style.
We want you to experience truest comfort with the softest linens that keep you relaxed and comfortable.
We make products with the utmost care, that exude luxury and refinement. We let our collections speak for themselves.
We desire to expand into a leading luxury brand with a one-stop shop for the Linen Product Line. We are establishing the foundation for a slow-placed, personalized style and reviving them. We aspire to stand among the most prominent home and fashion brands in India and the world.
The journey of a gorgeous textile from flax to fabric is quite invigorating, and so is the entire experience of bringing memorialized clothing and home furnishings blended with 100% European Linen. If you're wondering where we get our lovely linen from, read on
1 Bringing in the Linen
It is a direct descendant of the Belgian region of Europe. 100% pure linen yarn is then sent for the process of dyeing and weaving, and you can feel the warmth of mother nature with dye shades.
Coloring & Dyeing Process
The fabric roll arrives at our store after getting naturally colored and dyed. Since linen is a natural fabric, it takes dye better than other synthetics, speeding up the process and making it easier.
Checking & Cutting
At the store, our expert Masterji awaits, who checks and measures the linen fabric.
After he makes sure everything is perfect, he cuts the required quantity and sends the cloth further for washing and drying.
Wash & Tumble
Finally, the right quantity of cloth is received to be washed. This two-day process starts with the linen being soaked in a water tub, making it softer. The cloth is pre-shrunk so that it doesn’t shrink later and is further shifted into the tumbling machine to dry.
Designing & Details
Our various designs come into existence at this stage. The fabric is handed over to our skilled artisans along with the measurements, and the design process starts where details like Kantha stitches, Lacework, Fringes, and Ruffles are added. The fabric is then sent further for final touches and quality check
Moving on to attaching embellishments, coconut husk-made buttons, beautiful laces, and zippers, after the product's overlocking. Finally, the creation is up for quality inspection where every detail is examined and checked.
Our sustainable packaging then comes into play, the package is ready to get shipped and arrive with love at your doorstep.
The recognition we received in magazines like Indian Express, Business Standard, Vogue, Elle Decor, PopXo, and Architectural Digest was quite remarkable. Also, it has been a magical experience engaging with these lovely celebs, including Shantanu Maheshwari, Sonali Bendre, and Soha Ali Khan, and receiving their affection.