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About

us

About

us

Behind the Curtains

The story takes root in the picturesque city of Jaipur, where we grow the essence of simplicity and beauty in embracing the simplest and most detailed things in existence. India, being the realm of culture, heritage, and traditions, connects you with us on another level. The very reason Linen becomes an ideal fabric for us to portray and take our thoughts forward, it’s timelessness and prominence epitomise the true essence.

Behind the Curtains

The story takes root in the picturesque city of Jaipur, where we grow the essence of simplicity and beauty in embracing the simplest and most detailed things in existence. India, being the realm of culture, heritage, and traditions, connects you with us on another level. The very reason Linen becomes an ideal fabric for us to portray and take our thoughts forward, it’s timelessness and prominence epitomise the true essence.

Crafting an indelible experience

Our brand journey began with a homegrown passion for the finest textile of all history. We at Live Linen culminate in the making of a brand that redefines a subtle luxury and its fascinating meaning among people and relates with them at their best. Likewise, we aspire to bring forward eminent love for slow fashion with conscious approaches.

Crafting an indelible experience

Our brand journey began with a homegrown passion for the finest textile of all history. We at Live Linen culminate in the making of a brand that redefines a subtle luxury and its fascinating meaning among people and relates with them at their best. Likewise, we aspire to bring forward eminent love for slow fashion with conscious approaches.

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The
making

Our magical fabric comes directly from the lands of Europe. A pure blend of 100% linen yarn and artisanal hands through weaving and sewing. Once the fabric rolls and absorbs the organic dyes, it goes through the process of cutting and checking. As soon as the linen rolls arrive at the washing & drying process, a two-day procedure starts where linen soaks to become softer.

Our creators make all the efforts prior to
ever-favoured linen reaching you so that you do
not have to struggle later. At Live Linen, an ethereal home to art, love, and intricacy, these Oeko-Tex-certified linens get the love they deserve. Now, it is your turn to choose from the ocean of beautiful patterns.

The making

Our magical fabric comes directly from the lands of Europe. A pure blend of 100% linen yarn and artisanal hands through weaving and sewing. Once the fabric rolls and absorbs the organic dyes, it goes through the process of cutting and checking. As soon as the linen rolls arrive at the washing & drying process, a two-day procedure starts where linen soaks to become softer.

Our creators make all the efforts prior to ever-favoured linen reaching you so that you do not have to struggle later. At Live Linen, an ethereal home to art, love, and intricacy, these Oeko-Tex-certified linens get the love they deserve. Now, it is your turn to choose from the ocean of beautiful patterns.

Our
expertise

As our local artisans pour their hearts into the making of each creation, they also ensure that the utmost elegance reaches you. Elegance and simplicity in the form of pastel colour palettes, softness of 100% European Linen, comfort, and handcrafted love. Our design theory comes from the edge of traditional crafts of Kantha work, Hemming work, fringes and runs to the ever-eminent block print techniques.

Our Expertise

As our local artisans pour their hearts into the making of each creation, they also ensure that the utmost elegance reaches you. Elegance and simplicity in the form of pastel colour palettes, softness of 100% European Linen, comfort, and handcrafted love. Our design theory comes from the edge of traditional crafts of Kantha work, Hemming work, fringes and runs to the ever-eminent block print techniques.

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Comfort & Simplicity

In this dynamic era, we take pride in your decision to stay comfortable and simple. Our efforts are in the same direction to keep you breezy, light, and breathy.

Comfort and
simplicity

In this dynamic era, we take pride in your decision to stay comfortable and simple. Our efforts are in the same direction to keep you breezy, light, and breathy.

Sustainable Packaging & Made-to-Order

You can expect your delicate linens enwrapped with a cloth bag and cardboard boxes to minimise the carbon footprint on Mother Nature. In the same vein, we follow a Made-to-Order and zero-waste ideology. Hence, each lovely craft comes adorned with coconut husk buttons and jute strings with a European Flax label.

Sustainable packaging
and made-to-order

You can expect your delicate linens enwrapped with a cloth bag and cardboard boxes to minimise the carbon footprint on Mother Nature. In the same vein, we follow a Made-to-Order and zero-waste ideology. Hence, each lovely craft comes adorned with coconut husk buttons and jute strings with a European Flax label.

The Creator Of Live Linen

Our founder, Nimit Singhi, created this brand in 2020 with the ambition to bring forward the traditions of Indian land. Ever since he came back after completing his studies in business, he has gained a propensity towards the slow fashion and subtle luxury of little things in life. With an endless love for handcrafted creations and intricate details, everyone at Live Linen is ready to delight you with art and a penchant for the beauty of cultural techniques.

The creator
of Live Linen

Our founder, Nimit Singhi, created this brand in 2020 with the ambition to bring forward the traditions of Indian land. Ever since he came back after completing his studies in business, he has gained a propensity towards the slow fashion and subtle luxury of little things in life. With an endless love for handcrafted creations and intricate details, everyone at Live Linen is ready to delight you with art and a penchant for the beauty of cultural techniques.

Since we believe in transparency, we only sell European Flax Certified linen creations. Certified European Linen flax is cultivated in the areas of Belgium, the Netherlands, and Northern France.

The Certified European Linen will ensure you experience the highest-quality fabric in its most authentic essence.

We believe in delivering chemical and treatment-free creations for you to experience the best linen touch. Creating the best linen textiles is a forte for Live Linen, and we adore doing that.

The Journey from India to Europe

Shreya Bhansali with her roots in India and Masters Degree in Fine Arts from the land of Rajasthan which has a colorful landscape with rich background in arts is passionate about Design, Pattern and Colors. She resides in Sweden since 2015 and found herself totally captivated by the serene beauty of Scandinavian design and the endless possibilities it offered. Fueled by a desire to blend her cultural heritage with contemporary aesthetics, she embarked on a mission to take forward the legacy of Live Linen to Europe that reflects seamless fusion of Indian artistry with Scandinavian sensibilities.

Certifications:

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European Flax Certified

Since we believe in transparency, we only sell European Flax Certified linen creations. Certified European Linen flax is cultivated in the areas of Belgium, the Netherlands, and Northern France.

The Certified European Linen will ensure you experience the highest-quality fabric in its most authentic essence.

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Oeko-Tex Certified Fabric

We believe in delivering chemical and treatment-free creations for you to experience the best linen touch. Creating the best linen textiles is a forte for Live Linen, and we adore doing that.